Influencer Rate Calculator.

Calculate fair sponsored post rates for creators and brands. Supports Instagram, TikTok, YouTube, Twitter, LinkedIn, Facebook, and Pinterest. Free, instant.

Platform & Format

Your Follower / Subscriber Count

Average Engagement Rate (%)

Not sure? Calculate it here

Usage Rights

Exclusivity

Number of Deliverables

Enter a follower count to see estimated rate ranges.

How to use

Select your mode: Creator (what to charge) or Brand (what to pay).

Choose your platform and enter follower count and engagement rate. Add any usage rights, exclusivity, or rush premiums.

The suggested rate range is calculated using industry CPE benchmarks and engagement multipliers.

Frequently Asked Questions

How are the rates calculated?

Rates use a cost-per-engagement (CPE) model. Base rate = (followers ÷ 1,000) × platform CPE benchmark × engagement multiplier. Premiums for usage rights, exclusivity, and rush delivery are added on top.

What is CPE (Cost Per Engagement)?

CPE is the amount a brand pays for each like, comment, share, or other interaction. Each platform has different benchmarks — TikTok rates are typically higher than Instagram due to its organic reach advantage.

Are these rates guaranteed to be what brands pay?

No — influencer pricing is highly negotiated and varies by niche, audience quality, relationship, and campaign goals. These figures are starting-point estimates based on industry benchmarks, not a fixed tariff.