Social Media Audit Checklist.
Run a weighted audit of your Instagram, LinkedIn, Twitter, TikTok, YouTube, and Facebook presence. Get a priority improvement list and copy a shareable report. Free.
Instagram Score
0%
Needs Work
Priority Improvements
- →Profile photo is high quality and recognisable
- →Bio includes a clear value proposition or niche
- →Link in bio is active and goes to a relevant destination
Profile Basics
Content Quality
Engagement
How to use
Select a platform tab and work through the checklist, ticking each item your account meets.
Your score updates in real time and priority improvements are shown for items not yet completed.
Click "Copy Full Report" to generate a plain-text summary of all platform scores to share with your team.
Frequently Asked Questions
Are my answers saved if I leave the page?
Yes — your checklist state is saved in your browser's localStorage and restored when you return. It is never sent to any server.
How are the scores weighted?
Each checklist item has a weight of 2 or 3 stars. Higher-weight items represent factors with a bigger impact on reach and engagement. Your score is earned weight divided by maximum possible weight, expressed as a percentage.
How often should I run this audit?
Quarterly is a good cadence for most accounts. Run it after any major profile change, a shift in content strategy, or when you've noticed a drop in reach or engagement.